About First Earth

First Earth is an artist-run flow arts and festival apparel brand founded by Christian Jaxtheimer in 2015. We create original products designed to inspire movement, self-expression, and unforgettable experiences at festivals and beyond.

What began as a small creative project has grown into a community of flow artists, festival-goers, artists, musicians, and people who believe what they wear and carry should feel as unique as they are.

Who We Are

First Earth is more than a clothing brand. We are artists, makers, festival vendors, flow artists, and longtime members of the community we design for.

Our artwork is created by real artists, and we do not use AI-generated artwork for our product designs. Every collection is built around original ideas, bold visuals, and products we would genuinely want to use and wear ourselves.

From spinning a Flow Star at sunset to finding the perfect UV-reactive outfit for a late-night set, our goal is to create products that become part of the experience.

What We Offer

Flow Stars

Flow Stars are at the heart of First Earth. These soft, fabric flow props are designed for spinning, movement, creativity, and connection.

Our collection includes beginner-friendly Flow Stars, compact Minis, oversized Mega Flow Stars, UV-reactive designs, and rechargeable LED Flow Stars. We also offer accessories such as carrying straps and carabiner clips to help keep your Flow Star close between sessions.

Festival Apparel

Our apparel collections combine original artwork, comfort, and bold festival style.

Our selection includes UV-reactive jerseys, hoodies, joggers, shorts, shirts, and other pieces designed for dancing, layering, camping festivals, and everyday wear.

Festival Accessories

Complete your setup with artist-designed fans, bandanas, hats, pashminas, bags, straps, and other festival essentials.

Whether you are building a full outfit or adding one standout piece, our accessories are designed to be functional, expressive, and easy to bring along for the adventure.

Tapestries, Art, and More

Our artwork extends beyond clothing. Select First Earth designs are also available on tapestries, prints, pins, stickers, and other items created to bring the same energy into your home, campsite, or creative space.

Our Festival Community

Festivals have always been a major part of First Earth.

We have spent years traveling to events across the country, meeting our customers, introducing new people to Flow Stars, and creating a booth experience that feels like more than a store.

Our festival booth is a place to discover new artwork, find your next outfit, learn about Flow Stars, meet other members of the community, and take a break from the chaos outside.

Over the years, First Earth has appeared at events including Electric Forest, Secret Dreams, Elements Music & Arts Festival, Lost Lands, Hulaween, Bonnaroo, and many more.

Artist-Designed, Never AI-Generated

Original artwork is central to everything we do.

Our product designs are created by artists, not generated by artificial intelligence. We believe the stories, ideas, imperfections, and personal perspectives behind real artwork are part of what makes a design meaningful.

When you shop with First Earth, you are supporting an independent, artist-run business and the creative community surrounding it.

Our Focus Today

First Earth previously offered custom merchandise and for-hire merchandising services. We no longer accept custom artwork, merchandise, or event merchandising projects.

Our focus is dedicated entirely to creating and growing our own Flow Star, apparel, and festival accessory collections.

Join the First Earth Community

Whether you are learning your first Flow Star trick, planning your next festival outfit, searching for original artist-designed gear, or stopping by our booth at an event, you are welcome here.

Follow First Earth for new product releases, Flow Star tutorials, restocks, festival appearances, presales, and behind-the-scenes updates.

Facebook: facebook.com/firstearth
Instagram: instagram.com/first.earth
TikTok: tiktok.com/@first.earth.brand

Questions? Contact us at help@first-earth.com.