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About First Earth

First Earth is an artist run brand created and curated by artist Christian Jaxtheimer aka JAX.  Based out of Asheville, NC, we focus on the highest quality Apparel, Designs, Merchandising, Branding, Fine Arts and Prints.  Outside of the apparel world, we specialize in screen printed concert posters.

most of our apparel is hand printed in our screen printing shop, so not only are all of our designs created by JAX, but it is hand printed by him as well.

We believe highly in our craftsmanship, originality, design, and the story that is told in our pieces.  We set high goals for the quality of our products, and we think that you deserve nothing less.

About JAX

JAX studied illustration at the Savannah College of Art and Design, where he fell in love with live music and concert posters.  During this time he discovered the world on concert posters, and started creating and selling bootleg concert posters at music festivals in 2006.  What started as a summer hustle snowballed over the years into a career working with some of his favorite bands, DJs, music festivals and brands.

In 2015, JAX started the clothing brand First Earth.  After years of designing apparel for his clients, he decided to take the show on the road and has been traveling to music festivals around the country with First Earth ever since.

Catch First Earth and JAX on the road at your favorite Music Festival!

Our Clients Include:
Electric Forest Festival, Camp Bisco Festival, STS9, The String Cheese Incident, The Disco Biscuits, Big Gigantic, Conscious Alliance, Papadosio, Twiddle, Hulaween Festival, Pigeons Playing Ping Pong, Summer Camp Music Festival - to name a few of our favorites!
We have partnered with Conscious Alliance since 2011.  Thru food drives at events with STS9, SCI, Papadosio, Electric Forest and countless other Music Festivals and bands we have helped raise over 50,000 meals each year for local communities.